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5 Important Social Media Monitoring Metrics to Look Out for When Doing Media Monitoring
Some vanity metrics are only there to make you feel good but won’t help you create a better brand strategy or achieve goals. So, take a look at these 5 ...
How to Create a Great Content Marketing Strategy
Though it may initially seem overwhelming, creating a content marketing strategy is just the same as making a blueprint for your content marketing goals, journeys, and expectations. Here are the ...
8 Key Features to Look for in Social Media Monitoring for Brand Success
As brands, PR firms, and marketing agencies continue to expand their digital presence, media coverage, and real-time insights have become vital for understanding audience behavior. Social media monitoring tools are ...
All Posts
From State Pleas to National Call: Vape Ban Sparks Unified Demand
Between 13 May and 11 June 2025, Malaysia witnessed a dramatic shift in public discourse as the country moved closer to a coordinated ban on vape and e-cigarette sales. What ...
From Rightsizing to Layoffs: Petronas to Lay Off 5,000 Employees
When Petroliam Nasional Berhad (Petronas) announced its largest rightsizing exercise to date, the decision triggered a digital wave of criticism, anxiety, and political tension. Officially framed as a strategic move ...
ALL EYES ON THE ASEAN SUMMIT 2025: Uniting Economies for Global Influence
Between 26 and 28 May 2025, Kuala Lumpur transformed into the epicentre of Southeast Asian diplomacy as it hosted the 46th ASEAN Summit under the theme “Inclusivity and Sustainability.” The ...
Heartstring on Mother’s Day: Gerik Calf’s Heartbreaking Passing
On the early morning of Mother’s Day (11 May 2025), tragedy struck on the East–West Highway in Gerik, Perak, when a lorry collided with a female elephant and her calf ...
How Malaysians Reacted to the Egg Subsidy Cut
The Malaysian government has decided to cut the egg subsidy, announcing this change on 1 May 2025 turned what seemed like a minor policy adjustment into a national flashpoint. Under ...
NAVIGATING CHINA’S CHARMS AND TRADE WARS
When Chinese President Xi Jinping embarked on a historic state visit to Malaysia in April 2025, it marked a powerful moment on the world stage. The event commemorated the 50th ...
US Reciprocal Tariffs : How Malaysian Netizens Reacted to Trump’s Tariffs Announcement
When Donald Trump announced a new wave of “reciprocal” tariffs in early April 2025, it didn’t just rattle global markets—it triggered a wave of online conversations in Malaysia, driven by ...
Bazaar Ramadan 2025: Trends & What Malaysians Really Think
From overpriced kuih to surprise appearances by political figures, Bazaar Ramadan 2025 became a hot topic across social media. The discussions weren’t just about food but extended to value for ...
Former PM Ismail Sabri Under MACC Probe: RM170 Million In Seized
The Malaysian Anti Corruption Commission (MACC)’s seize of RM170 million cash in various foreign currencies and gold bars, linked to Ismail Sabri’s close aide, has ignited one of the most ...
A Lifeline for Our Elders: Free INFLUENZA Vaccines for 170,000 High-Risk Seniors
On 9 February 2025, the Malaysian government announced free influenza vaccinations for senior citizens aged 60 and above with chronic illnesses such as chronic obstructive pulmonary disease. According to the ...
Lunar New Year’s Cinematic Champions: Malaysia’s Top 4 CNY Movies in 2025 🍊🧧
As the Lunar New Year drew to a close, Malaysia’s vibrant spirit was perfectly captured on the big screen. The top 4 films not only dominated the box office but ...
DeepSeek VS ChatGPT: The AI Battle Reshaping Global Power & Markets
The AI world has never been more competitive. In one corner, ChatGPT—OpenAI’s technological titan, fuelled by billions in Microsoft funding and setting the benchmark for advanced AI models. In the ...
MyBorderPass: Innovation or Irritation for Malaysian Travellers?
From Long Queues to Quick Scans: MyBorderPass is Here! Kuala Lumpur International Airport (KLIA) had long struggled with congestion at immigration checkpoints, especially during peak travel seasons. In response, the ...
JAPAN’S TRIO IN THE EV BATTLEFIELD: Honda-Nissan Merger for Global Domination
The Honda-Nissan Merger has sent ripples across the global automotive industry, signalling a bold and transformative shift for Japan’s automotive future. As the world pivoted towards electric cars, this historic ...
Rising Medical and Health Insurance Premiums and Overpriced Healthcare: Malaysians Demand Action on Healthcare Crisis!
In Malaysia, the recent announcement of medical insurance premium hikes ranging from 40% to 70%...
FashionValet Scandal: A RM47 Million Call for Accountability and Transparency
The recent closure of FashionValet Sdn Bhd has triggered a national debate in Malaysia, raising...
Deepavali Ads Malaysia in 2024: Deepavali’s Brightest Stories
This year’s Deepavali ads from Malaysian brands went beyond the usual themes of family togetherness...
5 Important Social Media Monitoring Metrics to Look Out for When Doing Media Monitoring
Some vanity metrics are only there to make you feel good but won’t help you create a better brand strategy or achieve goals. So, take a look at these 5 ...
How to Create a Great Content Marketing Strategy
Though it may initially seem overwhelming, creating a content marketing strategy is just the same as making a blueprint for your content marketing goals, journeys, and expectations. Here are the ...
8 Key Features to Look for in Social Media Monitoring for Brand Success
As brands, PR firms, and marketing agencies continue to expand their digital presence, media coverage, and real-time insights have become vital for understanding audience behavior. Social media monitoring tools are ...
4 Top Reasons To Use Social Media Monitoring Tools
Recently, media monitoring has become more and more familiar in the PR or marketing business. So, using media monitoring to help improve your business is a no-brainer. With so many ...
Why is Social Media Monitoring Important for Your Brand & Business?
If you have been hearing about Social Media Monitoring from somewhere, it is a sign that you might already be on the right track in improving your brand or business. ...
The History and Evolution of Digital Media Monitoring
Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role in supporting digital activities, campaigns, or strategies to grow awareness and the business itself. However, ...

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