Founded in 2006, NAMA which stands for News & Ads Monitoring Agency is a media monitoring company located in Kuala Lumpur, Malaysia with an expanded footprint in Singapore since 2011.
NAMA provides a full range of media monitoring services which includes print and broadcast, as well as online and social media tracking.
Since its inception, we have grown tremendously, both in our client base as well as in our skills and offerings to meet the different requirements for media monitoring.
First, you must determine your company’s monitoring needs, whether this includes the company’s initiatives only, or its competitors and industry, as well as other requirements. Then, you must decide how you want to use the information monitored.
We will then customize the information to be collected and analyze it based on your requirements so that you can derive the best intelligence from the analytics for your business strategies.
Mainstream Media Monitoring: NAMA records and monitors thousands of hours of television and radio broadcast news every day. With our press clipping services, we offer you complete coverage of every daily and non-daily print publications which include newspapers, monthly titles, consumer and trade magazines. Our media monitoring primarily covers Malaysia and Singapore markets, in all the major languages including English, Malay, Chinese, and Tamil.
Online & Social Media Monitoring: We collaborate with trusted partners in bringing you the right social and media tracking tools to listen to what is being said about your brand, products, and campaigns across the internet, not just from traditional sites, but on millions of social sites too. We can help you track, optimize and benchmark your social media performance with best practices and competitors in every possible way.
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How Are We Different?
Our main differentiator is that we are always willing to learn, improve, refine and refactor our thinking and offerings so that they are exactly what our clients need.
We take the approach of substance over form. While the search term or keyword may be in the news itself, our editors discard over 80% of the irrelevant news as the story simply doesn’t match the intent of the search. Our ‘human touch’ is what sets our service apart from others.
In this business, you need tomorrow’s news yesterday. Our goals are to provide relevant information to our clients fast and do so for a reasonable cost. Delivered quickly and accurately, so you can work intelligently.
Our in-house development capability is what keeps us growing in relevance to our clients’ needs. We have a team who are dynamic in servicing our diverse range of clients, from private companies to government agencies, in a timely and efficient manner.
We offer report customization to meet our clients’ different requirements. Our tailored reporting parameters can help our clients to generate accurate data for various analysis report and assessments.
