This year’s Deepavali ads from Malaysian brands went beyond the usual themes of family togetherness and festive joy. While many brands captured the warmth of unity and resilience, one campaign stood out for its bold, socially conscious message—Taylor’s University took the opportunity to address cyberbullying,...
Some vanity metrics are only there to make you feel good but won’t help you create a better brand strategy or achieve goals. So, take a look at these 5 important metrics to look out for when doing media monitoring....
Though it may initially seem overwhelming, creating a content marketing strategy is just the same as making a blueprint for your content marketing goals, journeys, and expectations. Here are the 5 steps to create a great content marketing strategy....
As brands, PR firms, and marketing agencies continue to expand their digital presence, media coverage, and real-time insights have become vital for understanding audience behavior. Social media monitoring tools are essential for tracking online conversations, audience engagement, and marketing campaign performance across social media platforms...
Recently, media monitoring has become more and more familiar in the PR or marketing business. So, using media monitoring to help improve your business is a no-brainer. With so many options available on the market, you can choose either one of these tools according to...
If you have been hearing about Social Media Monitoring from somewhere, it is a sign that you might already be on the right track in improving your brand or business. However, do you know how prominent social media monitoring tools are in this digital era?...
Digital marketing and its monitoring tools are inseparable. Digital media monitoring plays a particular role in supporting digital activities, campaigns, or strategies to grow awareness and the business itself. However, have you heard about how these tools were originally developed?...