Keep in mind, though—it is true that social listening tools can help you improve your business, but this does not necessarily apply to all analytic tools that are currently available in the market.
The analytic tools that can in fact improve your business are the ones that have sentiment analysis, real-time insight, automated report generator, and social listening as a feature—as we have listed below.
Four Importance Of Social Media Listening
Here are four reasons why social media listening is important to your business and brand:
Sentiment Analysis
As we all know, the “chitter-chatter” on the internet can be rapid and extensive. Sometimes, it could also affect the reputation or credibility of a brand or product. What’s even worse is that sometimes the business owners themselves were rarely aware of the matter until it went viral on social media. So, before it happens, tracking relevant conversations on the internet is crucial, especially the ones mentioning your brand or product.
Some social media monitoring tools can already track these mentions and even give a score to each comment or any “chitter-chatter” on the internet about your brand–and this feature is called sentiment analysis.
With sentiment analysis, you can utilize the actionable insights about how your audience perceives your brand on social media and prevent any crisis from spiralling out of control.
Real-time Insight
On social media, trends are ever-changing. It even changes in hours or even now as you read this article. If you miss out on trends, you won’t get to utilize momentum and your business won’t obtain the awareness it deserves.
Therefore, real-time insight analysis is crucial in analytic tools since it can track the emerging trends across social media platforms in real-time—which means that you will never miss out on the perfect moment to utilize it. It can also give you precious valuable insights regarding your business’s most suitable market trends and industry trends.
Automated Report Generator
Doing the labour of manually gathering data is very gruesome work for digital marketers. Although it seems like an easy job, it just takes too much of your precious time.
This is why an automated report generator feature is needed for social media monitoring. Not only does it provide you with a computerised report in the form of excel or slides, it could also save hours of work without you breaking any unnecessary sweat.
In addition, it is also very helpful in gathering, cleansing, and tabulating data into a comprehensive report, allowing you to focus on refining your social listening strategy.
NLP (Natural Language Processing) Technology
Last but not least, you might also want to look for an NLP technology feature on your social media monitoring tools. NLP is probably one of the most potent technologies, not all analytic tools possess. This powerful technology offers several advantages that enhance your ability to manage brand reputation and optimize marketing campaigns:
- Generating data from voice-based or speech search on more advanced tools
- Understanding the semantic context from data to avoid any disambiguation in online conversations
- Further amplifying sentiment analysis by interpreting nuances in customer feedback and social media posts
By incorporating NLP, your business can achieve more profound insights and effective crisis management.
Conclusion
After reading this article, you are now aware of why social media listening is important for your brand or business. By leveraging social media monitoring tools with features like sentiment analysis, real-time insights, automated report generation, and NLP technology, you can stay ahead of the curve, engage meaningfully with your target audience, and drive successful marketing campaigns on various social media channels.
You may find these related topics interesting:
- The History and Evolution of Digital Media Monitoring
- 4 Top Reasons To Use Social Media Monitoring Tools
- 5 Must Have Features on Media Monitoring Tools
- 5 Important Social Media Monitoring Metrics to Look Out for When Doing Media Monitoring
